Running a business means that you often have to wear many hats such as marketing, sales, customer service and most importantly IT. You also need to be the webmaster. You’ll want your website to look and function correctly, but also to be up-to-date with the latest security patches and for your customers to be able to contact you when they need help. But how do you choose the right website platform for your business, especially when there are so many options out there?
And once you make a decision, how do you find time to manage it? There's no one correct answer - it really depends on what type of company you're running and what you hope to accomplish with your website. Needless to say, if we had to pick just one solution, though, we’d say WordPress is perfect for most small businesses because it can handle everything from blogging about new products or services, to building an online store with WooCommerce or setting up a membership site with Memberpress. It even has tons of free plugins available like Yoast SEO which will make it easy to optimize your site for search engines.
At Ticksites, we help website owners, agency partners, and freelancer partners install, integrate, and optimize their sites. Whether you’re managing SEO for WordPress website or a 1,000, we’ve got your back!
Yes, WordPress is completely free, you can download it at no cost on their official website. That makes it perfect for companies that don't want to spend a lot of money on their web presence and are short on time. It doesn't need constant maintenance, as it's very easy to update and change if things aren't working properly. It's a bit like having a virtual personal assistant to do all the tasks for you.
WordPress is fast. You can develop and publish a blog in just a cuple of hours and can support thousands of visitors in a single day. Other CMSs can take hours or even days to update and get things up and running smoothly. With WP, you can set up and publish a blog post in just a few minutes.
It doesn't matter if you're a one-man team or a mom-and-pop store, a WordPress website is ideal for small businesses because it doesn't require any coding skills or experience, assuming you use the correct plugins. Plus, you can get up and running in a matter of minutes. Many hosting companies like godaddy, bluehost, hostgator, namecheap, etc. offer one-click wordpress installation, making it way too easy to get done.
In addition to this, there are a number of different features that you can customize, such as the home page layout, the site logo, your domain name, how the site displays on mobile, etc.It also has hundreds of customizable themes such as Astra, Hello Elementor, Generate Press, Ocean WP, etc. that you can choose from and pair with popular page builders like Elementor to make the website according to your needs.
WordPress has been the preferred choice for small businesses since its inception, and a big part of it is due to it being open source. Anyone can download WordPress’ code from the Codex in order to add functionality or enhance what they already have. This is more geared towards developers, but it's because of this that regular WordPress users can make use of added functionality.
In order to handle the wordpress source code, entrepreneurs often hire web developers although there are entrepreneurs who also serve as their own developers by followin the tutorials on the wordpress website.
What's the point of having a website if it never shows up in search engine results and no one can find them organically through search? Websites are often built with SEO in mind, but they don't always take full advantage of its capabilities. Fortunately, there's WordPress to help save the day! Out of the box, WordPress is perfectly optimized for search engines and if configured correctly by using plugins like Yoast or Rank math, it comes pre-optimized for both Google and Bing so you'll be able to quickly focus on the non-technical aspects of positioning your site atop search engines. That is, content creation, internal linking, alt-text, etc.
Apart from having a pre-optimized structure for SEO, WordPress has very easy to use plugins to optimize your website in terms of adding correct meta info and other procedures necessary for optimization.
WordPress is always up to date with the latest security updates. The open-source software means that a large group of developers work around the world and address potential threats, as well as add new features for protecting your data and ultimately, keeping your users happy.
To reinforce your website security, wordpress provides you with different security plugins such as Wordfence, Ithemes Security, Security Ninja and more. These plugins can offer cloud backups, firewalls, real-time virus and malware scanners, anti-spam for comments and many other security measures to keep your website safe.